Responsibilities

1 .Market Research:

• Conduct segmentation study and identify targeted customer group.
• Built up market intelligence database; Compose all relevant information such as market understanding, customer careabouts, segmentation and competition development into business strategy towards targeted segments
• Ongoing market observation and competitors information collecting and analysis.
• Be involved in BP sales figures of BU’s.
• Prepare and keep filing of BOSCH long term planning figures (GEP).
• Check Chinese Organizations/Associations for market information.

2. Marketing activity

• Lead marketing planning and execution to support product and solution (including audience segmentation, creative, content creation and localization, consumer demand generation, marketing with/through partners, etc.) across the region.
• Coordination of exhibition arrangements.
• Contact with authority and associations and develop good relationship and lead market development projects in relationship with regulations and mage trend.
• Plan, prepare and create leaflets and print documents for sales support/after Sales.

3.Communication (internal/external):

• Establishment of an annual communication plan and budget.
• Regular issuing of press releases and advertisements.
• Publishing of marketing material/success stories in local press and special magazines.
• Updating of internet/intranet information and creation of a real PACN internet page (coordination with PA/RBCN).
• Prepare and update PA/PACN presentations and promotion material for sales and general management.
• Act as PA-Communicator.

4.General:

Coordinate marketing efforts and policies, communication with PA/MKT and RBCN/MKT.